Delivering Education To The Poor Via The Mobile Phone Essay

Delivering Education To The Poor Via The Mobile Phone - Essay Example Current paper focuses on the potential use of mobile phones for educational purposes among poor people. In order to cover all aspects of the issue under examination the research developed for this study has been based on both theory and empirical findings. In this context, this paper has been structured as follows: a) in the Introductory section the theme of the study is briefly presented, b) in the literature review section, the existing theories in regard to learning are presented; the theories and views presented in this section help to understand whether online education could fully cover the educational needs of poor people; c) the next part of the study is the Research question and method where the terms under which empirical studies have been involved in this paper are presented; d) the findings of the empirical studies are presented in another section, the Analysis and Results section; e) in the Discussion and Implications section the practical implications of the use of mobi le phones in education and the potential benefits of such educational approach for poor people are made clear; f) the conclusions developed from the findings of the literature and the empirical research are presented in the Conclusion section of the paper where recommendations are also made for increasing the effectiveness of mobile phones when used for covering the educational needs of poor people. ... ented in the Conclusion section of the paper where recommendations are also made for increasing the effectiveness of mobile phones when used for covering the educational needs of poor people. 2. Literature Review Online learning has been proved as an effective scheme to respond to certain educational needs that cannot be covered otherwise. At the same time, online learning can be used as a complementary educational tool for saving time and cost in the delivery of curriculum (Bach, Haynes and Smith 2007). However, in practice, online learning have resulted to key major problems: a) the lack of safety in regard to the work of each student and b) the creation of inequalities according to the technology used for accessing online learning programs (Bach, Haynes and Smith 2007). Indeed, it seems that there is mechanism for guaranteeing the protection of the work of each student in the context of an online learning program even if the development of technology related to online learning has been impressive (Bach, Haynes and Smith 2007). Moreover, online learning has led to the increase of the gap between rich and poor students: the former are able to use advanced technology for participating in online learning programs, a fact that promotes inequality in education (Illeris 2008). Under these terms, it would be necessary to review how the use of mobile phones as a tool for supporting the educational needs of poor people would be feasible and which measures should be taken for securing the quality of education provided through this mechanism. The performance of individuals in team-working and in handling advanced technology has been often considered as a significant advantage, even higher from these persons’ educational background (Remenvi 2008). In particular, the ability of

MQP Markiting assignment Example | Topics and Well Written Essays - 1500 words

MQP Markiting - Assignment Example Following the vision and mission is the present market condition of Buxton, based on which are the marketing strategies and tactics. These marketing strategies will depend upon the current demand, rivals in the market, present customer perception and current market share. Vision and mission of Buxton water Buxton water aims to establish its natural spring water as an item which carries the same daily importance as bread and milk. Seen earlier as a premium product, bottled water should now be included in normal diet and water intake of people. Hygiene, purity and health should not be compromised with even abundant things like water. Present market condition Presently, Buxton water is sold under the brand name of Nestle which is renowned for its eatables and beverages. However, bottled water is something which still needs to be known to a majority of population who consider it as a luxury item. Especially in UK, masses are unaware of healthy hydration and rely on tap water. Buxton is c ontinuously rising as a brand in UK but this is the time when it has to establish its name and brand to do away with initial competition. ... Sporting events are the biggest demanders of bottled water where long term contracts are signed with renowned bottled water companies. Health of sportsmen and officials is of utmost importance and no compromises are done even with the water brand. Buxton water can encash this opportunity by sponsoring various sports events and tournaments (ECB n.d). Generally it is found that sportsmen are the idols of millions and people try to imitate the lifestyle, habits and even brands which these sports personalities use. If popular stars are using Buxton water, it will automatically spread the message of healthy hydration and benefits which Buxton garners. With the support of sports stars, Buxton can also organize its own events in which consumers can participate. It will allow interactive sessions between the company and the consumers, bringing them closer to the brand and associating themselves more closely with the message of healthy hydration. Details of sponsored events can also be given on the packaging to add value and awareness of company’s strategies. Packaging Packaging serves as a ‘silent salesman’ in the field of marketing because apart from differentiating the brand from that of its competitors, packaging also carries advertising appeal and convincing power. For products like groceries, bottled water and other eatables, packaging is essential to convey healthy diet messages and benefits of the product to the consumers. Buxton water attaches greater significance to healthy hydration and Corporate Social Responsibility drive in which packaging will promote strategy of Buxton water. To incorporate packaging principles, Buxton water should go